Apple’s Rebecca Van Dyck wins top marketing job at Levi’s
And before any agencies think they have a chance of unseating recently-appointed worldwide agency Wieden + Kennedy at the jeans maker we should point out that, prior to joining Apple in 2007, Rebecca...
View ArticleChrysler f-word tweet is costly for New Media Strategies
Life should be good for Chrysler at the moment, basking in the glow of the ‘imported from America’ marketing campaign and the huge impact of the Eminem Super Bowl commercial from Wieden + Kennedy. But...
View ArticleA tribute on YouTube from the client (P&G for Old Spice at Wieden + Kennedy)...
Actually it’s for an Ad Age series but it’s still quite interesting to hear what Old Spice brand manager James Moorhead thinks about working with Wieden + Kennedy on the multi-award winning Old Spice...
View ArticleW+K London’s Neil Christie on clients, awards and why the agency will never...
Wieden + Kennedy was the agency cited by the bosses of the big marcoms companies at the recent 4As conference as the agency they most admired. Neil Christie, managing director of the Portland agency’s...
View ArticleBig win for Mother as it lands £25m UK price comparison website...
They’re getting classy these days, UK price comparison websites, and Moneysupermarket.com has raised the stakes a bit by hiring Mother to handle its £25m (media equivalent) creative advertising. The...
View ArticleCommercials director Joe Pytka and Wieden + Kennedy’s John C. Jay join ADC...
The Art Directors Club in the US has been electing Hall of Fame entrants since 1971 (past members include Saul Bass, Leo Burnett, Andy Warhol and Walt Disney, no less) and this year it’s chosen five...
View ArticleDan Wieden awarded Cannes Hall of Fame gong
Arise Sir Dan, Lion of St Mark. The Dan in question is Dan Wieden, veteran co-founder and global executive creative director of Wieden & Kennedy, currently one of the world’s most outstanding...
View ArticleWatch out ad agencies, Tesco has TAGged on to a new trend
When I saw the news Tesco had appointed Wieden & Kennedy to handle their £110m ad account my first reaction was ‘interesting and surprising decision’. The smart money would have been on Tesco...
View ArticleNike and Google are winning the Olympic sponsors race – even though they...
Well, here’s a surprise. Advertisers spend billions of pounds on sponsoring the Olympic Games, only to find they establish almost zero rapport with consumers. Worse, many punters think the real...
View ArticleWieden+Kennedy launches Honda’s mean machine with a drive on the wild side
Here’s a cute online launch film for the Honda Civic Type R from Wieden & Kennedy. It breaks today. “Cute” might not seem the right word for this 290 bhp turbo-charged boy-racer’s wet dream that...
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